The treasure of every land is the history of its products
In promoting the agri-food products of the territory, De gusto highlights their characteristics, but also illustrates their deep connection with the culture of the place, because every fruit of the earth is the result of traditions, even centuries-old, and every flavour derives from the daily work of those who know and always choose the best. Appreciating a product is a matter of time: time spent by those who have made it grow and those who wants to know it.
Since ancient times, the primary need to always satisfy personal nutritional requirements has taught mankind how to transform the fruits of the earth and the hunt preys into foods that can be preserved over time. Throughout history, therefore, humans have selected peculiarities that have given rise to products diversified according to the climatic and cultural conditions of a specific geographical area. Over time, these products have played an important role in the eating habits of the population, both as usual dishes and celebratory preparations, which today are counted among the “traditional” or “typical” products.
A T.A.P. (Traditional Agri-food Product) is characterized by well-defined features, which mainly derive from the food tradition and culture of a population that, throughout history, has identified a certain food as an enhancement and conservation of poor or unappetizing raw materials. Therefore, at the origin of a T.A.P. product there is always a long history, and it is precisely with a view to protecting and conserving this precious heritage of tradition and culture that a Ministerial Decree was drawn up. The latter led each Region to make a list of traditional agri-food products and keep it constantly updated.
D.P.O. (Protected Designation of Origin) products are characterized by specific conditions: the production of raw materials and their transformation up to the finished product must take place within the defined region whose name the product bears; the quality or characteristics of the product must be able to be traced back to the geographical environment of the place of origin, for example natural and human factors such as climate, soil quality and local technical knowledge. These products can be meats, cheeses, but also vegetables, wines or cured meats.
From EEC Regulation 510/2006 - in Article 2, paragraph 2
"designation of origin: the name of a region, a specific place or, in exceptional cases, a country used to designate an agricultural or food product - originating in that region, specific place or country and - whose quality or characteristics are essentially or exclusively due to the geographical environment including natural and human factors and whose production, transformation and processing take place in the defined geographical area;"
The P.G.I. (Protected Geographical Indication), is a trademark that is attributed by the European Union to those products (agricultural or food) for which a particular quality, reputation or other characteristic depends on the geographical origin, and whose production, processing and / or processing takes place in a specific territory. To obtain the brand, at least one of the production phases must be carried out in the area in question (Article 5 of EU Regulation no. 1151/2012).
From EEC Regulation 510/2006 - in Article 2, paragraph 2
“geographical indication: the name of a region, a specific place or, in exceptional cases, a country used to designate an agricultural or food product - originating in that region, specific place or country and - of which a certain quality, reputation or other characteristic can be attributed to the geographical origin and whose and / or transformation and / or processing take place in the determined geographical area ".
D.O.C. (Denomination of Controlled Origin), is the acronym, established since the sixties and known throughout Italy. It has been historically used as a brand for quality wines produced in small or medium-sized geographical areas, with characteristics attributable to the vine, the environment and the production methods: the first products were recognized in 1966. Since 2010 it is no longer in use: for European law the name is now included in the initials D.O.P. - Use is still allowed as a traditional specific term.
D.O.C.G. (Denomination of Controlled and Guaranteed Origin). Like the initials D.O.C., this brand is now part of the big family D.O.P. It is attributed to wines already recognized as D.O.C. and considered of particular value for at least 10 years from their production.
T.G.I. (Typical Geographical Indication), acronym used for wine making products until 2010. In order to obtain recognition, wines had to be produced with at least 85% of grapes from the geographical area indicated. Today, European standards have been included in the I.G.P.
The local product is characterized by the place of production and consumption. A characteristic of direct sales is the link with a particular place that identifies and circumscribes the area of cultivation, breeding, processing, distribution and limited consumption (Marsden et al., 2000; Tregear, 2011: 421-422); by extension, direct selling is also the exchange of products that embodies natural and / or cultural characteristics (Ilbery and Maye, 2006), even if the place where the product is sold or consumed is located at a certain distance from the production (Renting et al., 2003; Tregear, 2011: 421-422). For many, the notion of alternative sales systems is based on products linked to specific places as opposed to food distributed by the conventional system, whose origins are considered ambiguous or multiple (Tregear, 2011: 421-422). Furthermore, in the eyes of the consumer, the local product is also synonymous with a small farm.
(Taken from www.agriregionieuropa.univpm.it)